This is a topic that comes up among trainers and presenters occasionally. When it does, a lot of good information is exchanged and sometimes that information goes someplace useful (see additional resources below). In February, I had someone tell me that he was new at hiring trainers and he asked for advice. That got me thinking about all of the things that could be said. Over the last several weeks, I've asked others for their input (through FriendFeed and the podcast T is for Training). What follows is the wisdom from a large group of people who have been through it all and lived to tell the stories. I offer this not as "you must do", but rather as "please consider".
By the way, did you notice in the photo above that the laptop is sitting on a cardboard box that must be a make-shift podium?
Advice to conference/training/event organizers:
Before the event: This may seem daunting, but as you read it, I hope you'll see that this is just the basis for a good conversation (or email) about what you want. Much of the advice below translates into "be as transparent as possible".
- When you contact a speaker/trainer, tell the person exactly what you need, possible dates, locations, etc. Don't just say "can you speak?"
- Discuss who the audience will be, what they know, their expectations, etc. Remember to include information on the number of people expected.
- Talk about what information you want conveyed, especially if you are looking for a specific viewpoint.
- Tell the speaker/trainer what the facility is like and what technology (PC or Mac) will be available for the person to use. Since everyone had a camera (your cell phone), consider taking photos of the facility (from different angles) and sending them to the presenter. If there is something unusual about the facility, let the person know. For example, must the person stand at a podium? Will someone else have to advance the person's slides?
- While you may have wonderful technology, some presenters like to bring their own laptops. When you talk about technology, you might want to ask about this. Will the person be able to use wifi or some other network connection?
- If you are bringing someone in to be on a panel, be sure to mention who else will be on the panel (or who you hope will be on the panel). By the way, panels can have very different formats, so define what you mean by "panel".
- Be upfront about what you can and cannot pay for.
- If you expect the person to speak without receiving an honorarium or any money to cover travel, say that.
- If you can offer an honorarium, don't just say that but also say how much the honorarium is. If the person needs to cover any travel costs, knowing upfront what the honorarium is will be important.
- If you are going to offer the person a gift (and not an honorarium), please tell them that they will receive a non-monetary gift. (Wouldn't a monetary gift be an honorarium?)
- If you are going to pay the person (honorarium or professional fee) and cover some of the travel costs, tell the speaker/trainer which travel costs can be covered. If there is a limit to how much can be covered (in a dollar amount), make that known.
- If you expect the person to pay a conference registration fee in order to present at a conference, state that.
- If travel is involved, tell the speaker/trainer if you will be making the travel arrangements or if you expect the speaker to make his/her own arrangements.
- Mention your cancellation policy. If the speaker/trainer has made flight arrangements, for example, and you need to cancel the event, will you cover the cancel/change fee charged by the airline?
- If you want handouts, discuss the format, deadline, etc. Can the handout be a file on the Internet for people to access at their convenience and not paper?
Do you require a contract? Some do, some don't. An agreement of some sort provides information for you and the speaker/trainer. It is something that you both can point to and see what was agreed. (I highly advocate for some sort of paperwork.)
Close to the event: 1-2 weeks before the event, consider touching base with the presenter/trainer via email to ensure that everything is on track. (It can be a brief email.) This not only provides some assurance to you, it tells the presenter/trainer that you remember that the person is coming.
In the email, state any last minute information that would be of use the the speaker/trainer, such as the number of people registered for the event or the name/phone number of someone in your office to contact in case of emergency.
By the way, this is a great time to double-check how the person is getting to the event. Does the person need to be picked up from a hotel? While it may be a bit inconvenient to arrange to have someone picked up, it can help with costs and provide a bit of hospitality.
If the event is a conference, you may want to invite the speaker/trainer to participate in some of the other conference activities. If so, make sure that the person knows where the activities are taking place. Considering meeting the person and ensuring that they can get to whatever (yes, a bit more hospitality). It is also a chance for you to talk about the presentation, audience, etc., and introduce the speaker to other attendees.
If the event has multiple presenters and/or a moderator, make sure that everyone has each other's email address so they can contact each other, if they want. An easy way of doing this is to copy all of them on your touching base email.
Day of the event:
- Acclimate the speaker/trainer to your facility.
- Stay available while the person gets setup and be ready to troubleshoot any problems.
- Talk again (briefly) about your expectations for the event. This is a great time to refresh everyone's memory about handling Q&A, breaks, lunch, etc.
- If you are not going to be in the room during the event, be sure to tell the speaker/presenter how to find you, in case the person needs help.
Technorati tags: Conference, Training, Event, Planning