Next hot trend for cell phones: Reading?

This story is a few days old and still worth knowing about if you haven't seen it. "Tens of thousands of Japanese cell-phone owners are poring over full-length novels on their tiny screens." Wow! Here are some more quotes from the Associated Press article:

In the latest versions, cell-phone novels are downloaded in short installments and run on handsets as Java-based applications. You're free to browse as though you're in a bookstore, whether you're at home, in your office or on a commuter train. A whole library can be tucked away in your cell phone - a gadget you carry around anyway.

Surprisingly, people are using cell-phone books to catch up on classics they never finished reading. And people are perusing sex manuals and other books they're too embarrassed to be caught reading or buying. More common is keeping an electronic dictionary in your phone in case a need arises.

Libraries need to be sure that they have a part in this and other delivery methods that are placing information/content into people's hands. Could we deliver content from digital libraries to cell phones? Can we place the library at a person's fingertips via his keypad?

BTW My geekiness must be showing 'cause I can't want to try this out! I read book on my Sony Clie (PDA), so I can definitely see reading a book on my cell phone.