During my "Enabling Innovation" session on March 10, I had a large number of people do a brainstorming exercise. (We were spread out in the center section of the International Ballroom, so hard to tell how many people there were.) We were not at tables, so people had to work and move around in order to interact. If you look at my slides, you can see the topics and brainstorming techniques that they were to
use (either the long list or brand-storming). I'm impressed that people did decide to use new-to-them
brainstorming techniques AND that the interaction seemed fruitful. I encouraged people to share their lists with me, so I could post and share them. This is the intent of this blog post...which may be long. Apologies if the formatting gets messy. I've done a minimal amount of editing. I'll do my best to keep it all neat and I'll add more lists as they become available.-=-=-=-
"We brainstormed on how we could help an ESL [English as a Second Language] patron"
- Direct to language classes
- Help search for a job
- Connect with others speaking their language
- Find an English learners conversation group for them
- Find a church
- Help enroll the children in school
- With money exchange rates
- Put up signs that say ‘We speak …” for language staff members are fluent in
- Bilingual story time
- Help them find a helpful civic group
- Find helpful web site
- Provide books in their language and bilingual books
- Find cultural events
- Hire bilingual staff
- Make the library’s web site multilingual
- Help them find how to become a citizen
- Have multilingual library events/programs
- Find/host a tutoring service
- Show them how to use the transit system
- Provide a map of the community
Long List of Services for ESOL [English for Speakers of Other Language] community:
- bilingual storytime
- movie screenings/discussions
- classes
- guest speakers
- citizenship forms walk-through
- easy-to-find display with books, audio, media
- designated area with seating
- conversation pairs with volunteers
- software to borrow
- software to use on-site
- translators on site
- ethnic food nights
- ethnic craft nights
- cooking demos, classes
- after-school tutoring
- family group tutoring
The brand: McDonalds
- Golden arches icon is universal
- play areas
- comfortable/casual
- physical space for interaction
- Social space
Concepts associated with military vets:
- Trustworthy
- Sports
- Patriotism
- Self reliance
- hunting
- bonding
- video games
- (re)integration
- jobs/training
- injury/physical impairment
- story telling/self expression
- networking/community/people finding
- Physical space w/ comfy furniture
- social space
ESOL long list:
- Texting services
- Children designing programs for parents
- Spanish computer classes
- Library Boxes with detailed content about library
- Hi/lo books
- Play-aways with book and recording
- Surveys in other languages
- Meet-ups for specific countries in the library
- Feed them
- Cooking classes
- Diaspora food fest
- Film night – English with subtitles in their language
- Regional accents – idioms
- Toastmasters
- Signage
- Inviting speakers – trained as ESOL
Brand-storming with Lego as the brand:
Creating workspaces or services for military veterans
- Build a model à wouldn’t be a uniform color
- With people to play with lego people
- Modular, with things you could pull out and move around
- Alternate ways of interacting with content – accessible
- Motorized devices, interactive elements like a toybox
- A notepad for your mission is…
- Opportunity to articulate their own mission
- Clearly stated goals
- Opportunities to work with kids
- A chance to tell their stories or introduce service animals
-> in different ways, maybe you could show it rather than talk about
it
- A way to share skills
- A built up model where veterans could teach others skills
- Would have a 3D printer to create materials
- Tie-ins with other brands – their own navy brand, army brand, etc .
- Lego video games about the military
- A chance to design lego video games
- Design your own lego set – military themed
- Some structured areas with plans/designs, other spaces for free play with lots of different legos to work with
- Fashion center – where you can try on different hats/outfits, etc. (gas masks, military equipment, etc.)
Workspaces or services for military veterans from the perspective of __
Lots of ideas for brands, some we mentioned: Starbucks, Peet's, REI, Apple—physical space is important. We chose Starbucks."
Important elements of Starbucks brand:
- Comfortable seating and variety of seating types and times
- Speed and convenience
- Rewards program
- Ease of consumption—ease of ordering
- Branded own language (similar to military)
- Color—muted, earth tones
- Scent—particular roast is evocative
- Music—muted, folksy, comforting
- Tech accessible
- Physical accessibility
- Non-age-group specific
Now, applying to library space:
- Seating must be varied and apply to all kinds of physical needs
- Music, colors, look of space cannot be specific to a particular age group
- Provide comfort in family standardized language—it may familiar from the military experience
- Space must fee very different from government or bureaucracy that may be a stressor in the veterans’ experience
- Services must be efficient, easy to request, easy to understand, easy to access
- Cooking class
- job/resume
- Tours
- List of places to visit if you’re new
- After school activities
- Multigenerational for kids and grandparents
- Computer training
- Coding classes
- Language classes
- Book club
- Promotion of language e-resources
- Audiobooks
- Promotion of non-English resources
- Ads in public transportation
- Partnerships
- Mentoring
- Second generation with first generation
- Native language collection
- Dedicated space in library
- Interpreters on staff
- Bilingual staff
- Print on Demand English-ESL dual page books
- Assistance with government resources
- Tax prep help
- Sticker or Badge for bilingual staff
- Drive people around the area for orientation
- Translate library fliers into second languages of your community
- Restroom recordings in multiple language
- Checkout translation earpieces
- ESL accessible website
- Think past your own library - know the resources in your system
- Devices with language settings
- Librarian present at the ESL class
- Get the ESL program to come to your library for a tour
- Marketing the computer lab in those languages
- Project Gutenberg collection on e-reader in that language
- Bilingual storytime
- Subscribe to newspapers or periodicals in other languages
- Novels, newspapers in multiple languages
-=-=-
Again....I'll add here any other lists that I receive. I don't know how many groups were in the room and don't know if they will all share their lists with me, so it is a bit of a waiting game!
-=-=-
Added March 18, 2016.
Do it with Nike - focused on veterans:
- Sports-oriented
- Campus-orientation
- Non-traditional classes
- Learning lounge
- Social time – tea time
- Choose their own curriculum
- Group to group to individual level effort
- Diverse skill development
- Help them take ownership of efforts
- Work with hands or compensate due to their own loss
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