Helene Blowers and Michael Porter did "Innovative Marketing Using Web 2.0."
Here are the slides...
What we want is to make our brands portable. That means that our library isn't just on our web site, but it elsewhere on the Internet. It also means that our users should be active participants in our brands (and what our brand is).
From the slides, you should get a good idea of what they showed and discussed. (BTW these slides aren't exactly the same as what as seen in the room -- there are more slides in the SlideShare version.)
One resource that Blowers mentioned is worth checking out. Big Huge Labs allows you to create a wide variety of "stuff" with your images. One of the things you can do is to create posters that can be saved to disk, emailed, shared, etc. Pretty cool!
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