Press release: I3A Launches Digital Photo Preservation Web Site to Educate Consumers

Notice that I3A is looking for feedback on how to improve the web site.

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I3A LAUNCHES DIGITAL PHOTO PRESERVATION WEB SITE FOR CONSUMER AND INDUSTRY EDUCATION

Easy Step-by-Step Approach to Assuring Safe Storage of Precious Memories
WHITE PLAINS, N.Y. - Feb. 5, 2007 --

The International Imaging Industry Association (I3A; www.i3a.org), the leading global association for the imaging industry, today announced the launch of its Consumer Photo Preservation (CPP) Web site, at www.savemymemories.org. The site was created to educate and motivate people to take steps to protect and preserve their digital photos - to take the mystery out of preserving digital images by revealing the needs, risks and proper methodology for storing, cataloging and preserving digital photos, in an easy-to-follow step-by-step approach.

The new Web site showcases the results of I3A's recent Consumer Photo Preservation Initiative, in which industry leaders collaborated to investigate the issues and develop comprehensive, practical solutions for protecting against the accidental loss of consumer's digital photos. The site explains:

• how to create a backup solution for long term storage;
• the pros and cons of various methods and media; and
• tips for organizing photo collections to make it easy to locate individual photos in the future.

"For more than 150 years, photography has shaped our lives, preserving precious memories of people, places and events. Digital technology has changed the way we capture, use and save these photographs, but the need to safeguard our visual heritage today, and in the future, is as important as ever," said Lisa Walker, I3A President. "Our member companies understand this very well, and have teamed up to show consumers what is needed for preparing and preserving digital photographic memories for years to come. The lack of information previously available to consumers on storage methods and media makes this site a valuable industry initiative.

"Using a "cookbook" approach, the site walks visitors through easy steps to preserving digital photos, organized around sections entitled Learn, Prioritize, Prepare, Protect, and Recover. A wealth of additional information is also included or linked. As new technology is developed, the site will be updated to reflect new approaches to image preservation and storage. I3A welcomes feedback from the industry to improve the site over time.

In the unique I3A Initiative process, a varied group of industry-leading companies that provide photographic products and services determined the scope of the project and its objectives. Participants agreed upon the importance of providing consumers with a simple approach to managing their photo collections, and worked together to create the framework and contents for the Web site. Companies participating in the Initiative included Acmeworks Digital Film, Creative Memories, Eastman Kodak Company, HP and Sprint Corporation.

About the International Imaging Industry Association (I3A)I3A is the leading global imaging industry association, driving growth of and setting standards for the photographic and information imaging markets. As the industry focal point, I3A offers a framework and environment where members can quickly find resources to solve critical issues and develop market solutions. Members of I3A work together to find common ground for advancing the industry and to enable better products and services for their customers.I3A is an accredited Standards Developing Organization, serving as secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee. Information about I3A can be found on the World Wide Web at www.i3a.org or by phone at 914-285-4933.

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Technorati tag: Digital Preservation