Thursday, March 23, 2006

CIL2006: Weblogs as Customer Communication and Collaboration Tools

This session has three people talking about their use of blogs either for external or internal communications (Christina Pikas, Susan Klopper and Clara Hudson).  Key phrases/thoughts:

  • “From watching and consuming to participating and creating.”  Online, April 2006, pp. 38 – 40.

  • Customer facing

  • Personal knowledge management

  • Knowledge management

  • Get the blog advertised on the pages that your customers visit

  • Blogs speak to our customer focus initiatives

  • People do need to be trained to blog

  • Use blogs and social software to connect with Millennials



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1 comment:

Maria Palma said...

Blogs are certainly changing the way companies do business via the internet. They're a great communication tool. I'm excited to be a part of this customer service revolution!