Trademarks surround us daily. Understanding what they are, why you should get one (or not), and how to use/respect them can be important. Seth Godin in this blog posting gives his viewpoint on creating trademarks. His core question is whether you want to potentially stifle your idea/product through a trademark. Wow!
Even if you work for a digitization program, you should read this post. Why? Because maybe you have something that should be trademarked...and you should go into that process reading different points of views.