Wednesday, October 31, 2007

IL2007: Liz Lawley (final keynote)

Liz dressed as one of her World of Warcraft avatars and there will be photos on Flickr of her and her avatar.

Here are some highlights:
  • Is World of Warcraft (WOW) the new "golf"?
  • WOW is built so that people are successful early, while they learn.
  • She wonders how we can make the real world more like games.
  • Five stages of the Massively multiplayer online game (MMO) player:
    • Entry
    • Practice
    • Mastery
    • Burnout (from repetitive tasks)
    • Recovery
  • Games like WOW allow for:
    • Collecting
    • Points
    • Feedback
    • Exchanges
    • Customization
  • Second Life is a solution in search of a problem.
  • Second Life doesn't give you ways to be successful in the same way you are successful in a game.
  • Why can't learning be as much fun as games?
  • How come we'll do repetitive tasks in a game, but not (happily) in real life? Repetitive tasks allow us to build expertise.
  • Some selling situations (Tupperware salespeople) have the feel of gaming. Who is the top sales person? Get prizes (or applause) for your accomplishments.
  • Some things can be seen as a game. For example, who has the most friends in LinkedIn? Who has the highest page rank in Google? And check out Google Smackdown.
  • Passively Multiplayer Online Games -- the game is built into the fabric of everyday life. Look at Chore Wars.
  • There is almost nothing that can't be turned into a game, but it requires thought.
  • Her slides will be in her blog.

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