Article: What Big Media Can Learn From the New York Public Library

If you haven't read or skimmed this article - published in June 2011 - then you should.  Here is a teaser:

The library clearly has reevaluated its role within the Internet information ecosystem and found a set of new identities. Let's start from here: One, the New York Public Library is a social network with three million active users and two, the New York Public Library is a media outfit.