A friend emailed me today about a YouTube video of Pavarotti and James Brown performing together. That led me to a video of Pavarotti and Barry White...and then of him singing with Bono. Pavarotti used his collaborations to expand the number of people who heard opera music. He believed that the more people that heard it, the better.
We know that collaborations can make our projects stronger and more durable. The lesson we should learn from Pavarotti is that collaborations also give us a way of telling more people about what we do and why. Collaborations can help us broaden the number of people who support our projects and who might advocate on our behalf.
Undoubtedly, Luciano Pavarotti used collaborations to open people's ears and eyes. Let us do the same.
BTW -- I've used this photo from Flickr twice which has a Creative Commons license on it. Now I see that the same photo is posted Flickr in at least two different accounts, so I'm not sure who really owns the rights to it. If there is a problem with my use, I hope someone will alert me so I can remove it.
Technorati tags: Collaboration, Pavarotti