Thursday, December 16, 2010

Quote about an emerging theme in digital asset management

From the Henry Stewart Events  DAM newsletter article about emerging themes:

No matter what the industry, or if the consumers of digital and media assets are internal or external to an organization, there are ever increasing expectations that content will be available anytime, anywhere and on any device.
If you don't believe that people want access to content anywhere and at anytime, just watch the people around you on the bus, subway, or train...or on a college campus or in an airport...or at a cafe.  If you are not creating content that can be viewed/used on multiple devices, you may become irrelevant.

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