
With the ability of people's images to be used after their death in ways that they may not desire, Robin Williams' will may be the start of a trend to combat that. According to the
Guardian article:
What this means is that the actor won’t be digitally inserted into any films or adverts, such as what happened with the Audrey Hepburn Galaxy ad,
until a pre-agreed date. It’s believed to be a new form of privacy
contract based on the availability of new technologies, which Williams
and his lawyers were clearly aware of and one which might affect future
usage of deceased celebrities.
You can read the entire article
here.
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