Tuesday, May 03, 2011

Reports on maximazing the effectiveness of your online resources

Stuart Dempster sent this message to me a while ago and now having flipped through the three documents, I'm sorry that I didn't get this blog post up earlier.  There may be nothing startling here, except the recognition that we do owe it to our funding agencies to use every option to ensure that our online resources are broadly used.

Maximising the effectiveness of your online resources

The proliferation of computing and network devices has meant that, over the past 10 years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also turned marketing on its head forever.

In an age when media, business, government and almost every aspect of modern society vies for the users’ attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?

The reports, guides and case studies below summarise the key principles in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010. Pictures, videos and materials from the workshops which supplement this work can also be found at: http://scamore.eforum.org/cgi-bin/default?section=about

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