The online format below is so easy to read that I immediately started reading it! (Embedded with permission.) This paragraph on page 4 provides a peek into what the book is about:
Thus this book, an exploration of a concept that is in the midst of radical evolution. As I came to learn, Free is both a familiar concept and a deeply mysterious one. It is as powerful as it is misunderstood. The Free that emerged over the past decade is different from the Free that came before, but how and why are rarely explored. What's more, today's Free is full of apparent contradictions: You can make money giving things way. There really is a free lunch. Sometimes you get more than you pay for.
FREE (full book) by Chris Anderson
BTW I'll be looking for discussions that might spring up around the book. I think just the way he is releasing it will be worthy of conversation.
Technorati tags: Book Recommendation, Marketing