The same is true when talking to management about the budget. You cannot assume that the reasons you would use elsewhere will work with them. Their focus is different. It may not just be on the bottom line, but on something specific that is important to them. For example, if you are talking to government officials about the budget, it is likely that they are interested in:
- Education -- Pre-kindergarten through college (P-16)
- Business -- Trying to increase the number of businesses in the community
- Workforce -- Creating and retaining a high-quality workforce
- Status -- The way their area is perceived
Unfortunately, when we pitch a project and its budget, we may get only one shot at it. That means that we need to work hard ahead of time to craft the message, test it out, and ensure that it conveys the right information. Thankfully, with the hoops game, I can always try again.
Technorati tag: Marketing