Thursday, April 13, 2006

For Fun: It Happened @ the Library

You may have already seen this around. It's cute, it shows that library science students are learning to be creative about marketing, AND it uses the YouTube web site, which is growing in popularity daily.

From Uber Geek to Super Chic: It Happened @ the Library

“Rock n’ Roll Library”

A Short Film celebrating National Library Week (April 2-8, 2006)

Produced by the students in “Marketing and Public Relations for Libraries” class at the University of Pittsburgh’s School of Information Sciences

The boy, stereotypically wearing a pocket protector and rumpled clothes, stumbles into the overflowing stacks of his local library. Four minutes later, he emerges as a super cool rock star. All this is set to the driving beat of Pachelbel’s Cannon in D Major for electric guitar. You can experience this transformation yourself by viewing “Rock n’ Roll Library,” a four minute short film produced by Library and Information Science students at the School of Information Sciences (SIS) at the University of Pittsburgh. View the film at

“Rock n Roll Library” is a video produced in celebration of National Library Week, April 2nd -8th, 2006. The video reflects the theme of National Library Week, Change Your World @ the Library. The American Library Association (ALA) has been supportive of the project from the outset, featuring the students and their work on their Techsource Blog – A link to the video will be available on the Blog during National Library Week – April 2 – 8.

This short film challenges the traditional view of the library, and offers a lighthearted take on the millions of possibilities the library has to offer. The student’s efforts have already received national attention on the popular ALA Techsource Blog. In addition, the video is posted on the very popular YouTube website at

“I think a lot of us were interested in exploring new technologies (like online video streaming) and ways to reach patrons with these new technologies,” says Stephanie Iser, a SIS student working on the project. “We decided to do something that was both fun and promotional of libraries in general.”

In the upcoming weeks, the students will be working to market the video to fellow students and librarians. They will be focusing a good deal of their attention on the world of online news sources, especially blogs. So, keep checking your favorite blogs, you just might see a mention of these resourceful students.

The students are members of the “Marketing and Public Relations for Libraries” class at the School of Information Sciences. The School of Information Sciences has been educating information professionals for more than 100 years. SIS offers degree programs in Information Science, Library and Information Science, and Telecommunications. The SIS faculty, staff, students, and programs - uniquely interdisciplinary, multicultural, and international by design - are dedicated to the building of a global society and an informed citizenship based upon the foundation of knowledge made possible only through access to reliable and useful information.

For more information go to or contact Sue Alman at 412-624-5142 or via email at

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