An item I ordered arrived yesterday and inside the box was a note from the person who packed the order. The note basically said that they try very hard to pack the orders correctly, but to call the company if there is a problem and to tell them the name of the packer. In other words, that person signed her work so she could held responsible for any problems!
Looking at the Internet, we can easily find web sites (business, library, museum, etc.) where you don't know who to contact if there is a problem or if you have a question. What if you see a digital imaging project online and you want to contact the group that did it with a professional question, is there something that tells you who to contact? For example, the Rochester Images site give no contact information for the group that spearheaded the project, but you can contact the webmaster for the site (and hope that person forwards your questions).
Contrast that with the UBdigit web site where the About page provides a phone number to call as well as lists of people responsible for various aspects of the site. (Yes, their actual names are listed. You could then use the main Univ. of Buffalo web site to locate their full contact information. So the About page doesn't get you directly to everyone involved in the project, but it definitely helps you make the right connections.)
Another example can be found at the American Memory web site that provides several ways for people to contact them, depending on the need.
What does your organization do? Do you sign your work? Do you provide some contact information so people can target an inquiry? And do you ensure that those inquiries are answered?