Thursday, September 08, 2005

Report: Kids & Teens: Blurring the Line between Online and Offline

eMarketer has published a report entitled "Kids & Teens: Blurring the Line between Online and Offline" This article gives an overview of the entire report. (The report is available for purchase.) The article notes:
The way today's teens use the Internet and digital devices such as mobile phones provides a view into the way tomorrow's adults will interact with media and technology.
As librarians and information specialists, we need to pay attention to what this means to us now and in the future. We need to ensure that we're building services that today's teens will want to use in the years to come.


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Bob Bastian said...

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marketing research in Google. You're doing a pretty nice job
here, keep up the good work :-)